block, light, shoot

vimeo:

kenyatta:

BlackMagic introduces 2.5K Cinema Camera with 12bit RAW for $3000

via EOSHD.com:

For too long the big corporate giants from Japan have been neglecting a huge burgeoning demand for a true next generation filmic camera for the masses… Despite stumbling ass backwards into it in pole position.

Now a company with a fraction of the resources best know for their external recording boxes (like the Hyperdeck Shuttle) BlackMagic Design has dropped a bombshell. They have entered the digital cinema market with a $3000 cinema camera that records 2.5K RAW with 13.5 stops of dynamic range to an SSD, with Thunderbolt and HD-SDI. A true next generation camera.

This is just a picture making box. Like Apple, BlackMagic seems to get that adding simplicity rather than complexity makes for a better product. It is a machined aluminium block and the crucial interface ports are just as robust. HD-SDI and XLR.

This feels like the opposite of the Canon 1D C announced a few days ago. Who knows which way this goes in actual execution. Odds are that it won’t be OMGINCREDIBALLS but it could be enough to change the market for indie cinematography.

Read the rest of the deets at EOSHD.com

Be still our hearts! Check out a video review right here.